Search Engine Optimization or SEO is a service with which, the visibility of a website is enhanced. This is done by pushing it to better ranks on a SERP for the relevant keywords. However, one big factor, on which SEO is dependent, is the design of the website. Many a times SEO Agencies have tackled websites which are not designed according to the recommendations. What ensues is a troublesome process of tweaking the design before the website can be optimized.
The best thing to do is to consider the requirements of SEO at the time of designing the website itself. The importance, of the developer and the SEO working in tandem, is as high as the importance of harmony between the work of the graphic designer and the copywriter. Unfortunately, there are still many website developers who do not understand the need to consult the SEO while designing the website. This leads to additional and unnecessary rework on the commencement of optimization. The whole scenario of unnecessary work can be prevented by taking care of the points mentioned below.
User Friendly Header
A user-friendly header is the first factor, which will make the user stay on the page. Suppose a user makes a search with the keyword "Cheap Shoes". The SEO will ideally land him on the website product page of shoes. Here, if the header is not clear enough, there is a probability that he will shift to the next search result. Of course, the above case is only a simple example. Some of the landing pages, especially those of services, can be tricky. It should be ensured that the header is composed keeping the user and his intentions of visiting the page in mind. The efficiency of the header, in projecting the page as the complete solution to his query, is directly proportional to the amount of time the user will spend on the page.
Clearly defined Services on the Home Page
Most of the times, the home page of a website serves as the landing page of the links that appear in the search results. Thus, it is the most important page from the point of view of SEO. A user visits a business website in search of a product or service. Thus, they should be very clearly stated in the home page. Planning for the user to make one extra click to the products page is expecting one step too many. Most of the times, it is only when the user finds a clear mention of the sought product or service, when the user visits the product page for more details. Thus, the Website Design should have ample scope for a clear mention of the products and services which are being offered.
A responsive site eliminates the need of optimizing and promoting the mobile version of the site separately. The user just types in the same URL and the appropriate site version is automatically loaded depending on the type of device used. This saves a lot of inconvenience for both the SEO Team and the user.
Close Meta Tag Name Link
This one involves the coding of the webpages and is aimed at facilitating the crawling by the search engines. The correct and the wrong way of writing a code would be as follows:
Correct : <meta name="keywords" content="description"/>
Incorrect : <meta name="keywords" content="description">
Links to Social Pages in the Home Page
Social Media Optimization (SMO) has become such an important factor for SEO that both are mentioned in the same breath. It is very helpful from the SEO point of view that the links to the major social media pages of the business in Facebook, LinkedIn, Google+, Twitter, etc. are also included in the home page itself. Links to the blogs and press releases of the business are also advised.
While SEO brings in the users to the website, optimized designing makes the user stay. The former is of no use (in fact detrimental in some cases) without the latter. The above are the major factors which SEO Agencies should be looking at in order to harness the full benefits of an online presence.