A business, no matter how small, must advertise for it to be known and earn. But advertising is expensive. A 30-second TV ad can cost a lot of money if not millions. This option can be a lot for a small or a start-up business. However, there are more affordable options like flyers. This advertising material is more affordable than brochures but equally effective, making it perfect for small and startup businesses. You must keep in mind however, that just like other advertising materials, flyers need to be well-designed to become effective.